Key Responsibilities:

Social Media Strategy & Execution:

• Develop and manage customized content calendars for VPMS, ACE, and ECTE across platforms such as Instagram, Facebook, LinkedIn, and YouTube.

• Create visually compelling and accessible content—including reels, carousels, stories, quotes, and community videos—that reflects each organization’s mission and voice.

• Maintain a consistent visual identity, tone, and message across all platforms.

• Monitor engagement and performance metrics, suggest improvements, and experiment with new formats to expand reach and impact.

Campaigns & Storytelling:

• Work closely with program teams to turn fieldwork, events, and research into dynamic digital campaigns.

• Support the launch of new initiatives with teaser content, countdowns, testimonials, and interactive storytelling tools.

• Capture and share key milestones, community voices, and success stories in a respectful, powerful way.

Design & Production:

• Use tools such as Canva, Figma, or Adobe Suite to design social media graphics, posters, and short-form videos.

• Maintain an organized archive of photos and videos; coordinate occasional content shoots when needed.

Team Coordination & Support:

• Mentor junior team members or interns assisting with digital content.

• Conduct media and storytelling training sessions for colleagues.

• Liaise with web developers, photographers, and external designers as required.

Qualifications and Requirements:

Essential:

• 2–4 years of experience in social media management, digital communications, or storytelling—preferably in the nonprofit or advocacy space.

• Proficiency in Tamil and English (spoken and written), with strong captioning and copywriting skills in both languages.

• Strong visual design instincts and hands-on experience with content creation tools like Canva or Adobe Spark.

• Proven ability to juggle multiple content streams and deliver consistent, high-quality posts.

• Deep alignment with values of gender justice, labor rights, and community-led organizing.

Preferred:

• Experience working with grassroots groups, collectives, or unions.

• Familiarity with ethical storytelling practices, including data privacy and safe representation.

• Basic skills in video editing or motion graphics.

• Working knowledge of newsletters or web platforms such as Mailchimp or WordPress.

Why Join Us:

• A creative, mission-driven work environment where your digital storytelling helps amplify real-world organizing and education efforts

• Opportunities to travel, attend on-ground events, and engage directly with the communities you represent

• Professional growth through cross-organizational collaboration, mentorship, and training support

• Transparent pay scales, shared decision-making, and a collaborative culture rooted in equity and inclusion

Compensation and Benefits:

• Monthly compensation: Rs. 20,000 – Rs. 30,000, commensurate with experience.

• Full-time role with a renewable 2-year contract.

• Work location: Chennai, with regular local travel as part of the role (commute expenses will be reimbursed by ECTE).

• Paid time off and other benefits will be discussed upon selection.